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FOR IMMEDIATE
RELEASE
Contact: Ericka Wilcox
Phone: 408-257-3000
E-Mail: ericka.wilcox@happyabout.info
Happy About announces the availability
of “Expert Product Management: Advanced Techniques, Tips
and Strategies for Product Management & Product Marketing
" by Brian Lawley
Los Gatos, California – November
12, 2007 – The 280 Group, a Silicon Valley Product Marketing
and Product Management consulting and services firm, today announced
the availability of a new book called “Expert Product
Management: Advanced Techniques, Tips and Strategies for Product
Management & Product Marketing”.
Expert Product Management teaches
both new and seasoned Product Managers and Product Marketers powerful
and effective ways to ensure they give their products the best
possible chance for success. Topics covered include creating product
roadmaps, planning & running product launches, running effective
beta programs and getting phenomenal product reviews. Included
are practical strategies, insights, tips and techniques that the
author, Brian Lawley has learned from hands-on experience defining,
launching and marketing over fifty products during the last twenty
years of his career. Also included is a discount $30 coupon for
the 280 Group’s PM Office Professional, as well as links
to free product management templates that can be downloaded by
the reader.
"Expert Product Management
teaches readers the most critical aspects that they need to be
aware of in order to ensure product success in the market,"
said Brian Lawley, the author. “From product planning to
running effective launches it gives in-depth information about
best practices and mistakes to avoid."
“In technology product management,
there are four pragmatic techniques every product manager needs
to master. In Expert Product Management, Brian Lawley has written
a no-fluff, concise guide to these areas,” said Therese
Padilla, founder of the Association of International Product Management
& Marketing. “The book Expert Product Management contains
a lot of information that I haven't seen in other product management
books, such as a succinct examination of several Road Mapping
techniques. This book offers sound advice on these four topics
and are presented in a logical, step by step flow supported with
pertinent visuals and excellent case studies.”
“Brian is an expert in the field
of product management and marketing,” said Mitchell Levy,
CEO of Happy About. “The overwhelmingly positive response
to the book so far says a lot about Brian’s effectiveness
as an author and a marketer.”
This book is available as a paperback
and also in ebook format. The paperback is priced at $19.95 and
the ebook is $11.95. For a limited time the ebook is being made
available for free. The book is available from Amazon
and Happy
About.
Key stats on “Expert Product Management”
- Title: Expert Product Management
- Subtitle: Advanced Techniques,
Tips and Strategies for Product Management & Product Marketing
- Author: Brian Lawley
- Date of Publication: October 23, 2007
- Price: Paperback $19.95, eBook $11.95
- ISBN: Paperback: 1-60005-079-4 (978-1-60005-079-4)
- ISBN: eBook: 1-60005-080-8 (978-1-60005-080-0)
- Library of Congress Control Number:
2007937602
- The book is available in eBook and
paperback formats at http://happyabout.info/expertproductmanagement.php
and bookstores everywhere.
- Grab an image of the cover: http://happyabout.info/affiliates/expertproductmanagement.php
About the 280 Group
The 280 Group LLC provides Product Marketing and Product Management
Consultants, Contractors, Training and Templates to help companies
define, launch and market breakthrough new products. The 280 Group
was founded in 1998 by Brian Lawley, a veteran marketing professional
in Silicon Valley with over 20 years of Product Management and
Product Marketing experience including holding positions as Product
Manager for the MacOS Human Interface at Apple, Director of Java
tools at Symantec and Director of Product Marketing at Whistle
Communications (acquired by IBM). For more information please
visit www.280group.com.
About Happy About®
Happy About® books deliver wisdom. Our books are smaller,
compact, high-impact reads that are typically 80-150 pages and
are delivered in paperback, eBook, or podbook format. Visit Happy
About for more info. For quantity discounts, please contact
the publisher, Mitchell Levy at mitchell.levy@happyabout.info
- 408-257-3000.
Additional Information
For additional information contact: Brian Lawley press@280group.com
or 408-834-7518.
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